Forty is not a round number chosen for marketing reasons. It is the number of units that our team of six can produce in the time between a collection's finalisation and its release date, without rushing, without outsourcing, and without the kind of quality inconsistency that comes from working too fast. We arrived at it by accident in 2020 and have not changed it since.

How we arrived at forty

The first collection in 2019 was twelve pieces at roughly twenty units each. The second, in 2020, was fifteen pieces. For the third collection, in autumn 2020, we increased the run to forty units on three styles to test whether demand justified it. All three sold out. The team had been stretched to produce them. We looked at the numbers and realised that forty was the ceiling, not a target. It became the standard.

What happens inside the atelier at forty units

Each style goes through pattern-making, cutting, sewing, finishing, and quality check before it leaves the atelier. At forty units, each of those stages can be done carefully. The quality check, which Haruka Nishimoto does personally on the first ten units of each style, catches problems before they reach customers. At sixty or eighty units, the check becomes a sample check rather than a full check. We are not willing to make that trade.

What it means for customers

It means that popular styles sell out. The Yoru Soft-Cup Bralette in warm taupe sold out in four days in autumn 2025. We understand that this is frustrating. We also believe that the alternative, increasing the run and compromising the production process, would produce a worse piece. The fit notes on each product page include a note when a style is running low. We try to give customers as much notice as possible.

Why we do not restock in the same fabric

When a style sells out, we do not restock it in the same fabric. This is partly a production decision: by the time a style sells out, we are already working on the next collection, and returning to a previous style would disrupt that process. It is also a design decision. Each collection is a response to a specific moment. Restocking in the same fabric would mean producing a piece out of its context. We sometimes revisit a silhouette in a new fabric, which is different.

The current collection is available now. Stock levels are shown on each product page. When a style is gone, it is gone.